Last Updated on November 10, 2021 by admin

Types of SEO in Digital Marketing

SEO Tutorial. Types of SEO in digital marketing. Latest SEO techniques & Optimization Techniques. On Page & Off Page optimization. White hat SEO.

Types of SEO

Types of SEO You need to know. Explained Complete Guide for beginners about types of SEO and best optimization techniques. So if you are searching about to Know SEO Services and types of SEO. Then this is right place to get best knowledge. So Lets start the Topic. Read till the end. To Learn SEO Online Free Step By Step. With the help of SEO you can get great success on blogging or any digital platform.

Actually there are many types of SEO in digital marketing, These are basically,

Organic SEO.
Paid SEO.
On page SEO.
Off page SEO.
Technical SEO.
Local SEO.
White Hat SEO.
Black Hat SEO.

You Know SEO is one of the most important part of Blogging or your business to get success. Before we discuss about types of SEO, make sure you know what SEO is. After this you need to Use Best Tools audit your site and take steps or action accordingly. There are best SEO tools in the market. You can use Best SEO tools for free SEMRUSH The Ultimate Audit Tool. SEO needs time & patience but can pay huge.

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What are the Main Types Of SEO ?

There are mainly two types of SEO.

1. Paid SEO: Paid means you understand that clicks / visitors are being brought with money. This is the way to get Google to search on the first page with money. Because of Paid SEO, Google has to pay for every click / visitor. As a result of this SEO, Side comes to the forefront of Google search very quickly.

2. Organic SEO: The way you get visitors / clicks by following all the rules and regulations of Google is through organic SEO. Google does not have to pay for every click / visitor due to SEO.

Organic SEO:

Again there are two types of organic SEO namely-

1. On Page Optimization

2. Off Page Optimization.

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What are the different Types of SEO?

Now We will discuss the types of SEO in detail.

1. On Page Optimization:

Such search engines optimization are used when designing a site. As a result of , the site is easily found in search engines. This is on-page optimization. On-page optimization is one of the most important part of search engine optimization. On-page optimization has to be done with a lot of skill. Because, if the on-page optimization is wrong, that site will no longer be found in any search engines.

On page SEO optimization techniques :

On-page optimization is a method by which a site can be easily brought to the first page of search engines. For this, you must have some ideas on site design and development. With the help of HTML code, Meta tags, Keyword, etc., a site can be easily made search engine friendly. So its important to learn best On page optimization techniques.

On Page Optimization:

Off-page optimization plays an important role in increasing the traffic / visitors of a web site. Off page optimization actually helps on page optimization. On-page optimization is of the utmost importance when creating a new website. And when the site gets old, on-page optimization is not so important. Back then, it was impossible to do SEO without on-page optimization.

Content of on-page optimization: Types of SEO

Keyword research.
Content.
Meta tags and meta descriptions.
Google Sitemap.
XML sitemap

Off Page Optimization:

In addition to on-page, a site must be optimized off-page in order to maintain a good position in search engines. It is possible to achieve a lot of success through off-page that cannot be taken from the search engine through on-page. Because there are many competitors in online optimization. But if one is able to make full use of it, one will surely succeed. In this way it is possible to get visitors and as a result the location of the site will be better. Forum Posting, Article Submit, Backlink Submit etc. Off Page SEO Optimization.

Content of off page optimization:

Create Backlinks.
Forum posting.
Social bookmarking.
Yahoo Answer Backlinking.
Article submission.
Article writing.
Anchor text.
Blog comment.
Video posting.
Image posting.
PDF submission.
RSS submission.
Review Site Submission.
Classified submission.
Search engine submission.
Directory submission.
Link Wheel.
Link Exchange.
Profile posting.
CSS submission

Types of SEO

Types of SEO can be further divided into two parts.

A White Hat SEO and Black Hat SEO.

1. White Hat SEO: The process of getting long term results by doing SEO according to the right method is called White Head SEO. Work should be done by following the policies of google.

2. Black Hat SEO: By pasting / editing the content copy of the other side, chase the first / second page of Google search. It is not at all conducive to long-term results. Or doing something against the policy of google algorithm is called Black hat SEO.

Now the question is why would you optimize the search engine?

If you don’t do SEO, people won’t know about your site. And no website can be run without visitors. So if there is no visitors then you can’t make any income. So it’s important to learn SEO. What is SEO, How Search Engine Works & Website indexing in Search Engine. Elements of SEO. That is, what is SEO, why, how search engines work and the elements of search engine optimization.

Search engine optimization key & techniques

Search engine optimization is called SEO. The full meaning of this is Search engine optimization. Search engine optimization is a method by which you can use search engine to make your site available to everyone for free. In general, the process by which a website has to be made search engine friendly or brought to the forefront of search engines is called search engine optimization. Let’s make the matter clearer with examples.

Almost all of us who use the internet are familiar with search engines. google, yahoo, ask etc. Google is a very popular search engine. When we want to know about something, we search it in the search engine. For example, if you want a link to the website of all the newspapers in India, then maybe go to Google and type in the search box. Indian newspaper links ”. After searching, you will see that after a while, many web site links appear in front of you.

Types Of SEO

Now I can think in my mind how the links of the sites came here. Did Google select the sites or did someone apply to submit the sites to Google. The above two thoughts are correct. But first select the application and then the search engine optimization is these two. This is a combination of search engine optimization, from submitting the site to the search engine in the right way.

Google publishes a list or results for all the sites submitted to the search engine. The main function of search engine optimization is to be on the first page of this list. Is the quality of a site for search engines.

What causes this search engine optimization: ( Optimization techniques)

Many of you may be wondering why we will do SEO. The simple answer is to increase the visitors or traffic of the website. There is no value of a website without a visitor. And the value of increasing the visitors is the importance of search engine optimization. Contains

Make your site easily accessible to everyone.
Increase the popularity of your website.
Increase site visitors.
Acts as a platform for various types of online income.
Serves as a solid foundation for survival in information exchange and competition.

How many types of search engines: ( Types of SEO )

Many may wonder how many types of search engines. Um, of course, yes, I know this, why it’s something known in advance.

We can basically divide the search engine into 5 parts like –

Crawler dependent search engine.
Directory search engine.
Hybrid search engine.
Meta search engine.
Specialty search engine

This time we will discuss these in detail

Crawler based search engine –

Crawler-based search engines conduct surveys through automated software programs and web page classification. This crawler-dependent program is known by various names such as – Spiders, Crawlers, Robots or Boots. The main and only function of this crawler based search engine is to index new web pages and show them in search results depending on the keywords.

These are, for example, crawler-dependent search engines

Google.
Ask jeeves
Directory search engine

Directories search engines operate in human editing and they decide in what category the site has been used. And they perform the work of the ‘directory’ database of the particular department.

We can name two directories as examples.

Yahoo Directory.
Open Directory

Hybrid search engine ( Types of SEO )

We already know the work of crawler based search engine and directory search engine. But when a crawler-based search engine and a directory search engine work together, we call it a hybrid search engine. We can look at an example of a hybrid search engine –

Yahoo
Google

Meta search engine:

Meta search engines take results from other search engines and show the results by combining all the results. Examples of meta search engines, such as – Meta crawler (www.metacrawler.com). Dogpile (www.dogpile.com)

Specialty Search Engine: The main task of specialist search engines is to improve the structure of niche related search.

There are many specialist search engines, such as –

Shopping

Froogle (www.froogle.com).
Yahoo Shopping (www.shopping.yahoo.com)
Biz Rate (www.bizrate.com)
PriceGrabber (www.pricegrabber.com)
Price Spy (www.pricespy.co.nz)

Local Search

NZ Pages (www.nzpages.co.nz)
Search NZ (www.searchnz.co.nz)
NZS (www.nzs.com)

Domain Name Search

I Serve (www.iserve.co.nz)
Free parking (www.freeparking.co.nz)
Freeware & Shareware Software Search
Tucows (www.tucows.com)
CNET Download.com (www.download.com)

How search engines work:

Now the question may come to your mind how search engine gul works. Each search engine has its own type of work to do. However, almost all search engines use the same tools for this. Basically search engines work through 3 main software. And this

The three software’s are:

Spider software.
Index software
Query software

Now we see who they are and what they do. And their integrated work is the work of a search engine.

Spider Software

First of all, let’s talk about spider software. Many of us also call it “search bot” or “robot”. Generally speaking, spider software floats on the web and searches for new pages and adds them to search engines. In fact, the job of a search spider is to collect all the elements in a web page. This type of software works like Internet Explorer, Mozilla Firefox or Google Chrome. This means that just as your browser requests a page to appear in front of your display, it also requests a page.

The difference, however, is that Spider software shows no interest in angle design, images, flash, etc. He is only interested in the HTML, text, URL, links of the website.

It is only interested in text, URLs, links. And Spider software collects all this information.

Index Software

The main function of index software is to take all the data of a web site from Spider and save it in search engine or catch it. In fact, the index software analyzes the collected data of the spider software. When the spider software requests, the index software analyzes it.

There are different algorithms for each search engine. For example, Google and Bing have secret algorithms. The index software analyzes the text, links, and URLs of the corner pages that Spider Software provides, and scoring how relevant and important this page is to what people are searching for. So index software therefore scoring which spider software collects.

Query Software

This is what we see when we type something into a search engine. When we search by typing something, the query software analyzes the data from the index software and reveals the most relevant results. This means that first the spider software collects all the information of a web page and sends it to the index software for verification and sorting and the index software analyzes and lists it and displays it to the visitor as per the requirement of the query software.

Search Engine Optimization Elements:

Friends, we are at the very end of our Discussion, Now we will discuss the elements of search engine.

Search engine elements are:

HTML
Content
Titles,
Descriptions, and Metatags.
Internal Link Structure
External Links
Sitemap
Link building
Content Keywords
Anchor text.

So Now we will discuss about SEO & Types of SEO with some FAQ.

How many types of SEO and what are they?

Here I am going to talk to you about the types of SEO and what they are. Friends, we have learned in the beginning of the article about SEO and Types of SEO.
What is SEO? Why do SEO?
How does Google show its search results?
What is the ranking factor? What is an algorithm?

So let’s go to our today’s Question Answer, you can find out a lot of new things.

I know from a person who is an It Expert. My IT expert brother said that if any system of SEO works, I can bring my website to the first page very soon. So I asked some question and he gives me some reply. Lets see,

Q. Brother, I want to know which SEO system I will do SEO for my website, how to get it to the first page very quickly.
Ans: In fact, there are different types of SEO, such as Black Hat, White Hat, Gray Hat.

Q. Brother, what are these again?
Expert: Black hat SEO is if you do SEO by breaking the rules of search engine then it is black hat SEO.

Q. White Hat SEO is if you SEO your site according to the rules of search engines, then it is White Hat SEO.

Gray Hat SEO is some of the rules of search engines.

Paid SEO: Paid means you understand that clicks / visitors are being brought with money. This is the way to get Google to search on the first page with money.

Organic SEO: The way you get visitors / clicks by following all the rules and regulations of Google is through organic SEO.

This is called White Hat SEO. There are two types of organic SEO namely-

On page optimization

Off page optimization

I will now tell you about the types of SEO;

Optimization techniques : On Page Optimization & Off page optimization,

Q. Well brother which one is better to do?
IT Expert: It is better not to have a black hat because your site will sooner or later fall into the category of penalty or punishment which will not benefit you. But if you want to do business with very little time, you can do it.
Doing White Hat SEO is the safest. If you want to stay on the front page for a long time, you should use this method. As a result, you can feel at ease in your business for many days. I use this method.

Gray hat SEO is safe but if the algorithm changes you can wear it under the sword of punishment. Many wear gray hats.

Q. Brother then I want to do White Hat SEO, what do I have to do for this?
IT Expert: One thing you need to know is that there are two parts to SEO. These are on-page SEO and off-page SEO.

So First Learn on page optimization and act according to the way. Then Next to start doing Off page optimization.

You can read the Post about SEO.

Conclusion :

To Rank a website or blog post you need to know the proper SEO optimization techniques.

So this is from us today about, ,

Types Of SEO.

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Types of SEO in Digital Marketing

Types of SEO in Digital Marketing

Types of SEO