Last Updated on June 7, 2021 by admin
What is Facebook Marketing? How To Do Facebook Marketing?
Today Facebook Marketing means Digital marketing. Facebook is a great market for every business. If you want grow your business online then use Facebook. If You want to earn unlimited money from online then mark my word Facebook is one of the best platform for make money online.
What is Facebook Marketing? How to do Facebook Marketing?
Facebook Marketing Course, Facebook Marketing Tips? What are the benefits of Facebook marketing? Earnings through Fb Marketing. Learn How To Earn Money without Investment through Mobile.
Are you looking to sell your company’s products through internet marketing or Facebook marketing? If the answer is yes, you must have heard that you must have a Facebook page with your company name. At the same time, you must have heard that the product can be easily sold through Facebook marketing with the advertisement of the product on Facebook.
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Today Facebook is the largest social network platform in the world. If you look at the status you will see, There are about 2.27 billion active users of Facebook, of which about 1.5 billion user are using Facebook every single day. Nowadays, in our country, almost everyone from 9 /10 year old boys and girls to young and old are using Facebook.
There are very few people in our country who do not spend a minimum of 30 minutes on Facebook every day. And using that opportunity, various business organizations are easily delivering their products to us through Facebook marketing. Digital marketing through Facebook has become quite easy nowadays, especially due to the large number of Facebook users.
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Facebook is now used several times more for business than for personal use. Especially Facebook pages and groups are now being used more for professional work. Currently, various types of business are being conducted around Fb. As time goes by, the demand for Facebook marketing will increase at a higher rate.
In today’s post I will discuss in detail how to use Facebook to facilitate product marketing of your company and business organization. Moreover, I will try to give a complete idea about the benefits of Fb Marketing.
What is Facebook Marketing?
Before you can understand Facebook marketing, you need to understand marketing and digital marketing. If you understand marketing and digital marketing, you will not have any problem in understanding Fb marketing. So we don’t know about marketing and digital marketing before.
What is marketing?
Marketing is the process of selling a product or service to a person through advertising and promotion. From time immemorial people have been doing various types of marketing to improve their business. Nowadays people are adopting digital techniques to keep pace with the times to promote their business.
What is digital marketing?
There was a time when traders used to send goods from door to door with peddlers to sell their goods. Then, with the advent of radio and television, people began to advertise their products on radio and television.
Over time, after the invention of the Internet, merchants chose the Internet to promote their products. And the strategy of selling the product to the people by promoting the product through internet is called digital marketing.
What is Facebook Marketing?
I think you already understand about Facebook marketing. Promoting an organization’s product or service to Facebook users through Facebook is called Facebook marketing or social media marketing. This can usually be done in two ways. One is free Facebook marketing and the other is paid Facebook marketing.
Free Facebook Marketing
Open a Facebook page in the name of your business organization and promote the products of your organization through that page is free Facebook marketing. If you have a lot of fan followers on your Facebook page, you can easily do free Facebook marketing.
Moreover, you can also promote your product by joining different Facebook groups. In addition, you can do free marketing with Facebook profile and Facebook Messenger. Usually small small businesses do free facebook marketing.
Paid Facebook Marketing
Money exchange The advertisement that is given on Facebook is called Facebook Paid Marketing. Any kind of advertisement can be given on Facebook through money. This type of advertisement is usually shown as a sponsored post of various products on the Facebook newsfeed and is shown in the form of pictures or offers of various products on the right side of Facebook.
You must have a Facebook page to advertise on Facebook. It is not possible to advertise on Facebook through Facebook profile. For that, first you have to create a Facebook page in the name of your company or brand. Then you can advertise your product by adding detailed information of your product on Facebook page.
Why do Facebook marketing?
As I said before, Facebook has about 2.27 billion active users, of which about 1.5 billion people are using Facebook every day. To understand why you will do Facebook marketing, let’s take a look at the Facebook statistics below.
Tell me yourself, why not do Facebook marketing to promote your product? You can promote your product to about 32 crore people of India through Facebook at home. I don’t think there is any easier way in our country to advertise or promote a product.
If you have a Facebook page with your company name and a lot of likes on that page, you can promote your product on your own without spending any money. However, if you do not have a fan follower on your Facebook page, you can not do this work for free. In this case you need to take the help of Facebook Paid Marketing / Facebook Advertising.
What are the benefits of Facebook Paid Marketing?
There are different ways you can do Facebook paid marketing. If you want, you can promote your product through affiliate marketing. In this case, you need to take the help of various Facebook marketers to promote your product. Then they will promote your product on their various Facebook pages and sell your product from there.
In this case, you must pay the money through contact with Facebook marketers or on a commission basis. Moreover, if you want, you can spend some money using Facebook Admin to advertise your product directly on Facebook. In this case too you can resort to two ways.
First you can increase the number of likes and fan followers on your Facebook page by advertising, or you can advertise the product directly. Usually it is better to advertise the product on Facebook. Because if the quality of your product is good, the product will be advertised and sold as well as the likes of the Facebook page will increase automatically.
There are also many benefits of Facebook Paid Marketing. Suppose you have a saree shop. In this case, women will be your target customer. Because there are very few men who buy sarees for their wives and daughters. Nowadays most of the women buy their own sarees themselves.
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Market Strategy
In this case, you can use the Facebook ad campaign to advertise on Facebook. Then Facebook will show your ad only on Women’s Facebook account. As a result,
Costs will be greatly reduced by not having advertising shows everywhere.
Also if you think that your sarees are only suitable for use by women over 30 years. Then your target customer will be a woman over 30 years of age. Because the general rule is that older women will not want to buy a saree for a younger woman.
In this case, Facebook is only giving you the opportunity to show ads targeting women over the age of 30. This means that your ad will not show on the Facebook profile of a woman under 30 years of age.
Moreover, if your shopping mall is in a local area, you can only advertise on Facebook by targeting customers in that area. If you place an ad on Facebook targeting a specific area, that ad will not show to anyone other than the Facebook user in that area.
In this way, you can do Facebook paid marketing by targeting the customers of different products of your choice. This will reduce your costs and enable you to sell more products.
What are the benefits of Facebook Paid Marketing-
The higher the number of Facebook users, the easier it is to promote.
Products can be targeted at any place, city, country or local area.
It is possible to deliver the product to the targeted people of the specified product.
Product marketing can be done by targeting people of different ages.
You know Facebook advertising can be given at a lower cost than other marketing.
Facebook is the easiest way to build a company brand online.
Facebook is an easy way to promote blogs / websites.
In addition, digital marketing has many advantages of Facebook marketing. As the days go by, the number of Facebook users will increase and the demand for Fb marketing will continue to grow. So if you can create your company’s brand on Facebook, it will be much easier for you to do digital marketing in the future.
How to do Facebook Marketing? Facebook Marketing Strategy :
Before you know the rules of Facebook marketing, you need to decide why you want to do By it. Before discussing about fb mrktng I am asking you a question. My question is, does the customer of that type of business or product have Facebook?
If your answer is yes, then you need Facebook marketing. You may not understand the answer to my question well. I am trying to make the matter clearer through examples.
Suppose you have a T-shirt shop. Now you need to know first whether there is a customer on Facebook like buying a t-shirt? Now you can easily say, since Facebook is being used more and more by the youth, there must be customers on Facebook like buying T-shirts.
In the same way, you need to know whether the customer is using Facebook to buy the product of the company that you have, before marketing. Because the customer of the product is not on Facebook, you will not get any benefit by marketing that product on Facebook. Instead, your money will be wasted on Facebook marketing.
Now if your answer is yes and you have a customer to buy your product on Facebook, then you can do Facebook marketing by following the rules below.
How to do free Facebook marketing?
First you need to create a Facebook brand page in the name of your company, organization and store. By creating a Facebook page, you need to set up all the information that your business has.
You need to create a Facebook page mentioning when your store is open, when it is closed, what kind of products you sell, etc. Then you need to post different types of products regularly on the Facebook page. When posting, you must highlight the various good aspects of the product.
Moreover, at different times, you will be updated on the Facebook page about the offers of the products of your store. Then Facebook users will easily find out about your product and show interest in making a purchase.
How to create a Facebook page?
Here I will not share how to create a Facebook page. Because you all know this fairly well. In general, we will discuss the mistakes that most companies make when creating a Facebook brand page. The following tips will help you avoid that mistake.
Profile picture and cover picture
After creating a Facebook brand page, you must add a good quality logo and cover image of your company. Because your company logo and cover image will play a helpful role in creating a brand on Facebook.
About Us section
This section is very important for every brand Facebook page. Write down what kind of work your company does or what kind of product it sells, in the About Us section. Then anyone can easily get an idea about your company after visiting your Facebook page.
Buttons and customize tabs
Each Facebook page has a call-to-action button and a customizing tab. With this type of button, the visitor of the Facebook page gets a chance to contact you. Usually a Facebook page has the option to add the following buttons.
Come in contact
Shop now
Send massage
Book now
Sign up
Watch video
Play games
You can add any of the above buttons according to your needs. Adding this button will allow visitors to your Facebook page to contact you faster.
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Proper page URL structure
Creating a URL for a Facebook page must be as short, straight forward relevant as possible. If you have a website, create a URL that matches it. If you do not have a website, you must create a Facebook page URL that matches the company name.
Adding different information to the timeline Regularly give various updates about your product on your company’s Facebook page. The more you keep your Facebook page timeline updated, the more your page engagement will increase.
You can share the following topics in the timeline of the Facebook page-
New product announcements and descriptions.
Various blog posts.
Coupon codes of various offers.
Product image.
Review videos of various products.
Moreover, you will see from the statistics of your Facebook page, what kind of product customers prefer. You can easily succeed by doing free Facebook marketing if you share the updates in the timeline of the Facebook page about the products that will sell more.
Facebook group marketing
You can also do Facebook marketing by creating a Facebook group in the name of your company. Moreover, if you want, you can promote your product for free by joining different Facebook related groups.
Facebook groups that have a large number of members, you can easily increase the reputation of your company by sharing your product in those Facebook groups as well as sell products.
How to do Facebook Paid Marketing?
As I have said before, advertising a product or Fb page on Facebook for money is called fb paid marketing. This does not require much effort or technique. Only when you can create a fb ad campaign targeting customers according to your product, does Fb paid marketing work.
Advertising can usually be done on Facebook starting from 5 dollars to millions of dollars. In this case, the more dollars you invest, the more people will reach your product. How much money you advertise will depend on your budget and needs.
See the image above, it has been taken from Facebook. It looks a lot like a normal Facebook post. But if you look a little better, you will see that the post has a short “Sponsored” text. Posts that are boosted on Facebook are shortened to “Sponsored”.
In today’s post, I will discuss how to create an ad campaign on Facebook. We will try to share a detailed post in the future about creating a Facebook ad campaign.
However, creating an ad campaign on Facebook is not very difficult. You can easily create a Facebook ad campaign if you try it yourself.
Conclusion :
Hopefully I have been able to give you some ideas about Facebook marketing. Soon we will try to share a post on how to create a Facebook ad campaign or how to create a Facebook ad.
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