On YouTube, your video ad is by far the most important thing that directly influences your ad’s performance.
star2: 𝙇𝙚𝙩’𝙨 𝙡𝙚𝙖𝙧𝙣 𝙝𝙤𝙬 𝙩𝙤 𝙢𝙖𝙠𝙚 𝙠𝙞𝙡𝙡𝙚𝙧 𝙫𝙞𝙙𝙚𝙤 𝙖𝙙𝙨 𝙩𝙝𝙖𝙩 𝙘𝙤𝙣𝙫𝙚𝙧𝙩! :star2:

A great hook will catch the viewer’s attention and make sure they’re like – Okay, I’m open to hearing what this guy has to say.
A great guy who has incredible hooks is Alex Becker. He has his hook where he pounds a mug on the table — that’s a great hook.
Essentially, you want to think about various hooks in the first 5 to 10 seconds that will keep the viewer’s attention, so they watch the video.
:point_right: 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫: 𝐠𝐫𝐞𝐚𝐭 𝐡𝐨𝐨𝐤𝐬 𝐜𝐨𝐫𝐫𝐞𝐥𝐚𝐭𝐞 𝐰𝐢𝐭𝐡𝐠𝐫𝐞𝐚𝐭 𝐂𝐏𝐀𝐬.

You want to actually think about what elements the video creatives in your industry have that are working, and then try to figure out what you can implement.
A lot of times it’s pretty simple.
𝐘𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐡𝐚𝐯𝐞:
•a hook
•talk about benefits not features
•the call to action
Always take a look at what has worked for you. Take a look at different video ads in various industries and figure out how to combine those elements. So that’s number two.

You also want to experiment and iterate. So basically, run split tests.
You want to be running different split tests and seeing what works and doesn’t work in terms of CPA.
𝐑𝐮𝐧 𝐬𝐩𝐥𝐢𝐭 𝐭𝐞𝐬𝐭𝐬 𝐰𝐢𝐭𝐡:
• two different hooks, but everything else the same
• a different call to action
• the same video ad but in two different backgrounds

Make sure you let the ads run for long enough to you get enough data. Once you have enough data, that’s where you know you’ve got a winning video ad.
Now you have something to work from. And then again, once you have a winning video ad, try more variations, always experimenting and iterating.

That’s how you know you have a winning video ad strategy.

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